New Delhi: In the city of Delhi, jeans is king.
In a country that has been plagued by high inflation and poor public finances, the jeans market is worth more than $50 billion a year.
The sale of jeans is not a new phenomenon.
In the mid-1970s, it was the only place for women to buy jeans.
But in the last few years, a rise in demand and demand for the brand has led to the market becoming a more profitable one.
The first jeans that sold were made by a small Indian firm, Latta and Co. In 1977, it made only five pairs of jeans and sold them for Rs 1.30 a pair.
In 2014, the company sold them to the Indian market for Rs 12,000 a pair, which has brought the number of pairs sold to more than 300 a year, according to the firm.
In 2017, it sold 50 pairs to India.
“It’s a good story of growth in the country, of a country going through the transition from an export economy to a consumer economy,” said Kunal Kulkarni, founder and chief executive officer of the Indian brand, Lattas.
India’s largest jeans maker, the Lattes, has more than 1,300 employees and has been making the jeans since 1971.
The company has been selling jeans in a wide range of colours and sizes since 2012, when it started selling its first brand, Bajaj.
Its latest brand, Patis, has a focus on jeans for women and has made an attempt to expand into the mainstream.
It has sold 4,500 pairs of the jeans this year.
“We had a very poor year, so we had to cut our costs,” said Prabhat Kulkar, who runs Patis.
A growing trend: the denim boom The jeans business has become a huge part of the fabric industry in India.
Since the late 1990s, there have been efforts to improve quality and durability of the product and introduce new designs, said Kulkaran.
“A lot of companies are trying to increase their product quality,” he said.
In the past five years, the price of jeans has increased and the demand for them has gone up as well.
“When the economy was still recovering, we saw an increase in demand,” Kulkare said.
Jumps in sales: the impact of inflation and a lack of quality controlThe rise in the demand is a boon for the company. “
Now, we are seeing a lot of demand for more affordable jeans,” he added.
Jumps in sales: the impact of inflation and a lack of quality controlThe rise in the demand is a boon for the company.
But it has had a tough time maintaining high production and sales levels.
In 2015, Lettas was sold to a Chinese firm for Rs 3,000.
“The cost of the production has increased,” said Kapil Kapur, head of Lettes operations.
“Our production has declined because we have to buy new machinery to manufacture the jeans,” Kapur said.
“In the last three years, our production has gone down,” he continued.
“Inflation has increased, too,” he went on.
“And the quality of the products is going down.”