The new jeans will feature a new look and feel, according to the store’s new marketing campaign, which is set to be unveiled in April.
A look at the jeans, and some of the designs that will be featured, will be showcased in a variety of different ways, from the brand’s “fancy” styles to the casual styles to its “dressing-up” styles, including jeans with a hood.
A lot of the new denim will be “black”, according to its branding, with black jeans coming in at about $100 and a white pair for about $150.
Some of the denim is a shade lighter than the other colours, but the brand has confirmed to Al Jazeera that the new range will be in different sizes.
The brand also revealed that it is taking its denim collection “out on the road”, with a new store in Philadelphia, Pennsylvania.
“We’re launching our first new store to the world, Philadelphia, in April,” the brand said in a statement.
“We’ve made it a priority to bring our classic black jeans back to life and give you the style and style of your dreams in style, comfort and style.”
It is not the first time the brand is taking a bold approach to its jeans.
The brand launched a series of high-fashion black jeans in the mid-2000s, with the first being an “urban black” that also featured the brand logo.
However, the brand went on to release a “café” version, which features a white collar, black jeans and a hood for about half of the price.